Business Building Center for the Entrepreneur Home Page Go Directly to Article List of Articles in this Series..... 1. "Going The Extra Mile And How To Create The WOW Factor When You Service The Service" 2. "google Marketing Tools" 3. "How Raising Objections Up-Front Will Get You More Sales" 4. "How To Use Risk Reversal To Lower 'Buyer Barriers' And Skyrocket Sales" 5. "Recession Proof Marketing Is Simply Good Marketing - 8 Of The Best" 6. "Revealed: How To Use 'Two-Step' Advertising To Rapidly Grow Your Service Business" 7. "This Common Classified Advertising Mistake Will Cost You Dearly" 8. "How To Use The 'Combo Effect' To Multiply The Results And Profits Of Your Advertising" 9. "How To Skyrocket Sales Using Classified Ads - Give Them A Try, They Often Achieve A Great Response" 10. "The Myth And The Reality Of Broadcast Fax Advertising - The Untold Story!" 11. "Double Your Response With This Proven And Simple Fax Advertising Technique That Almost Everyone Never Uses" 12. "Using Fax Broadcast To Generate Dozens Of Leads And Appointments For Your Service Business" 13. "Broadcast Fax Advertising: How To Use A Proven 'Success Format' To Multiply Your Response" 14. "The Conspiracy Theory Of Print Advertising - This Will Be The Most Important Article You Ever Read On Advertising!" 15. "Discover This Simple Advertising Secret The 'Ad Agencies' Loathe And never Use That Will Double Your Response To Every Single Ad!" 16. "Instantly Increase The Sales And Profits Of Your Service Business Using This Simple And Proven Yet Little Known Advertising Technique" 17. "Revealed: The Common Myths Of Print Advertising Design - And Why They're Costing You And Other Service Providers Thousands Of Dollars, Every Single Week!" 18. "Discover The 7 Secret And 'Immutable Laws' Of Directory Advertising" 19. "How Paper And Ink Can Give You An Unbeatable Edge When Advertising In The Yellow Pages And Other Advertising Mediums" 20. "Yellow Pages Advertising: How To At Least Quadruple Your Success With One Simple And Easy Change" 21. "Important Research Into Yellow Pages Advertising Shows You How To Make Your Ad A Real Winner And Wipeout Your Competition"

"Double Your Response With This Proven And Simple Fax Advertising Technique That Almost Everyone Never Uses" by Steve Hackney = = = = = = = = = = = = = Fax advertising is one of my favourite marketing tools for service businesses. The trouble is that most people NEVER get the results they should. Why? Several things spring to mind, but often the omission of this broadcast fax advertising 'secret' is one of the prime causes of failure. Repeated tests have proven that your response will at least double (and hence your sales) just by including a fax back coupon. The really good news is that fax back coupons are very easy to create. Just follow my simple 6-step formula… STEP 1 - Place your coupon on the bottom right hand corner of your broadcast fax STEP 2 - Always put dashed lines around your coupon. This simple act alone increases response. STEP 3 - Make sure you leave enough space so the reader can write their name, address, telephone number and any other information you require. STEP 4 - Include your contact details on the coupon (company name, address, telephone number, fax number, and e-mail address - if you've got the space) STEP 5 - Put a small box at the top of the coupon to allow your reader to tick it. Involvement in the sales process is an important part. STEP 6 - Don't forget to track your broadcast fax advertising by putting a simple key code on the coupon. You must do this so you can keep records of which broadcast faxes are most profitable. The easy way to do this is to use an abbreviation of the name of the broadcast fax and the date it is due to be sent out For example, if you titled your fax 'Test 1' and it was to be sent on 5th November 2002, your code would be 'T1-5/11/02' That's all there is to it! © Steve Hackney, Hackney Marketing Ltd ------------------------------------------------------------ Back to Top of Page